About

What Moves You? is a social marketing campaign that encourages Native American families across Michigan to get healthy by exercising more.

Native Americans suffer from some of the highest rates of chronic illnesses, like heart disease and diabetes. Research shows that over 65% of Native Americans in Michigan are overweight and obese ^*. Regular exercise, as well as healthy eating, can help drive down one's risk for chronic diseases and improve long-term health.

The Inter-Tribal Council of Michigan collaborated with the following federally recognized tribes and one community health center to roll-out What Moves You? throughout the state: The Saginaw Chippewa Indian Tribe, Nottawaseppi Huron Band of the Potawatomi, The Little Traverse Bay Bands of Odawa Indians, The Keweenaw Bay Indian Community, The Hannahville Indian Community, The Bay Mills Indian Community and American Indian Health and Family Services.

What Moves You? is part of the Racial and Ethnic Approaches to Community Health (REACH)- Journey to Wellness initiative funded by the Centers for Disease Control and Prevention and the U.S. Department of Health and Human Services. REACH- Journey to Wellness is a multi-year effort to improve the health and quality of life of Native Americans in Michigan.

The campaign was designed by Better World Advertising.

* Kaiser Family Foundation’s Overweight and Obesity Rates for Adults by Race/Ethnicity.